reporting, analysis & insight
Understand your target communities anywhere, anytime
Watch your campaigns come to life using a series of dashboards that allow you to monitor activity, engagement, user journeys and churn levels, live at any time of the day or night.
The dashboards are designed with you and your teams in mind. Access levels can be tailored to provide comprehensive information at the appropriate level for anyone from the brand manager to the CEO so they can keep up to date as required.
Three analytics products are available.
Programme Analysis
Tactical: Interaction, Relevance, Engagement
Analysis: track target physicians' activity by geographic location
Insight: your questions answered:
- How long and how often do HCPs spend viewing my content?
- What's the most popular content and where are the hot spots?
- Where in my resource centre do my target physicians spend the most time?
Action: closing the loop
- Connect online and offline channels to facilitate precision targeting of physicians
- Ongoing content evaluation to adapt to your HCPs preferences and needs
Benefit
Understand the impact of promotional engagement, product impact and awareness
Deeper Insight
Strategic: User Participation, Visit Frequency, User Journey
Analysis: target audience acquisition and retention
Insight: your questions answered:
- What programme elements have inspired physicians to return?
- How often do my specific HCPs come back to review content?
- Where do those physicians who reviewed my resource centre, go next?
- How motivated are my target HCPs to follow a critical pathway to review associated programme material?
Action: understanding key drivers for programme success
- Enable marketers to deliver low level sales force effectiveness messaging
- Dive deeper into evaluation of content to adapt to HCPs' preferences and needs
Benefit
Understand users' behavioural changes and levels of product awareness
Bespoke Analysis
Inspiring you to lead the way
Networks in Health can work with you to use your vision to design bespoke solutions to gain competitive advantage for brands. Using existing data and integrating the right internal systems, you can enhance the understanding of campaign performance and how physicians are interacting with the information. It's not purely about measuring the activity but how users are engaging with the content and how this can impact on your brands.
Where multiple campaigns are running or a campaign is rolled out across multiple regions, it is possible to provide specific levels of access across different brand teams, with differing geographic dimensions or with a global view. This allows marketers to have a global or regional view and compare performance across markets using a standard set of metrics.
Benefits
- Ensure best practise approaches are developed consistently across regions
- Understand users' behavioural changes and levels of product awareness by region
- Holistic view of campaign engagement, interactively, globally and instantly, at any time
For further information about our analytics and insight products or to find out more about how your campaigns would benefit from working with Networks in Health, email info@networksinhealth.com or call +44 (0)7557 264607.